随着网购的兴起，不少人在购买商品之前通常都会先看一下其他顾客的评价。如果评价不多，还有可能会直接在社交网络上发个帖子询问友邻们的意见。这样一来，我们在买东西的时候就不会只听信商家的一面之词了。

　　F-Factor refers to the influence of Friends, Fans and Followers on purchasing decisions。

　　F因素指我们在做购物决定时，朋友、粉丝及追随者对我们产生的影响。

　　Discussing the increasing importance of social media in commerce, Trendwatching.com minted the term F-Factor to describe the influence of friends, fans and followers:

　　在谈及社交媒体对商务日益重要的影响时，Trendwatching.com网站创造了F-Factor(F因素)这个词来描述朋友、粉丝及追随者所发挥的作用：

　　Consumers are increasingly tapping into their networks of friends, fans, and followers to discover, discuss and purchase goods and services, in ever-more sophisticated ways. As a result, it's never been more important for brands to make sure they too have the F-FACTOR。

　　消费者越来越倾向于依赖他们的朋友、粉丝和追随者这个网络来发现、谈论并购买商品和服务，这比以往的购物方式更加复杂。因此，各类商家确保能够掌握这些F因素也显得愈发重要。

　　Trendwatching.com detailed five “ways that the F-FACTOR influences consumption behavior”：

　　以下为F因素影响消费行为的五种方式：

　　F-DISCOVERY: How consumers discover new products and services by relying on their social networks。

　　F发现：消费者如何通过其社交网络发现新产品和服务。

　　F-RATED: How consumers will increasingly (and automatically) receive targeted ratings, recommendations and reviews from their social networks。

　　F评价：消费者如何从其社交网络(自动)接收越来越多的目标商品评价、推荐以及反馈。

　　F-FEEDBACK: How consumers can ask their friends and followers to improve and validate their buying decisions。

　　F反馈：消费者如何向其朋友和追随者求教以提高并做出准确的购买决定。

　　F-TOGETHER: How shopping is becoming increasingly social, even when consumers and their peers are not physically together。

　　F同行：就算消费者与其同伴并不真的在一起，也能让购物变得越来越社交化，这是如何实现的。

　　F-ME: How consumers' social networks are literally turned into products and services。

　　F我的消费：消费者的社交网络是如何最终变成产品和服务的。